Exploring The New Model Of Rural Tourism

With the socio-economic development and the improvement of residents' living standards,the traditional tourism model cannot meet people's growing and diverse tourism needs,and people are increasingly eager to achieve self-cultivation while entertaining and relaxing.The emergence of healthy tourism is a new tourism model that has emerged in response to market demand.It is also an important strategic measure for China's economic transformation and upgrading to implement rural revitalization.The development of healthy tourism with bright industries,comfortable and pleasant environments,and complete supporting facilities has become a new growth point for China's economic development.This article takes Ci Xian Healthy Tourism Town as an example to explore a new mode of rural tourism-health tourism.Through reading materials,field research,experience and other research methods,this paper starts from the development planning,design concept and functional positioning of Ci An Healthy Tourism Town Based on the field survey and literature analysis,the conditions,location,history,culture,and natural resources of Ci Xian were analyzed and researched,which laid the foundation for the research on Ci An Healthy Tourism Town.Through inductive deduction method,comparative analysis method,case analysis method,it analyzes and summarizes the development status,establishment background,and design orientation of domestic and foreign health tourism,and applies it to the construction of Ci An Healthy Tourism Town.Through the SWOT analysis method,the advantages,disadvantages,opportunities,and challenges of the construction of Ci An Healthy Tourism Town are analyzed and summarized,and the advantages and disadvantages of the town are developed to suit the local conditions and the characteristics of Ci An Healthy Tourism Town Town are developed.According to the survey,there is a shortage of professionals in the development of health tourism,and it is necessary to vigorously train professionals;the structure of health tourism products is single,the product research and development system needs to be improved,and diverse health tourism products must be created;local characteristics must be highlighted,and innovation must be based Developed with the integration of ecology,production,and life into the “three lives”.Not only can it increase the local popularity and promote the development of related industries,but it can also provide reference value for the development and construction of other healthy tourism towns.