The Study On M&A Performance Of Oceanwide Holdings CO.,Ltd Merger Of Financial Enterprises

China's real estate enterprise becomes one of pillars of the nation's economy after a 20-year rapid developing period.With China's economy stepped into the new normal,the real estate enterprise also begins a new stage of development.The government has tightened its macro-policy to improve the regulation on the real estate industry.The result of that is to weaken the rapid upward impetus of the industry significantly.In my opinion,Real estate enterprises is urgent to seek strategic transformation for maintaining profit growth.The key point of the specific transformation is determined by the enterprise's own business characteristics and resource accumulation.This paper selects the Oceanwide Holdings merger and acquisition(M&A)of financial enterprises as a case study.The purpose of this paper is to judge whether the M&A of Oceanwide Holdings have achieved good M&A performance,so as to draw some experience for reference.In this paper,firstly,the research background and significance are introduced;Secondly,the theories related to M&A motivation and M&A performance are sorted out and summarized,which aims to provide the theoretical support;Thirdly,the background,object and process of the M&A are introduced;In addition,the case is analyzed,the data of Oceanwide Holdings in 2009-2013 and 2014-2018 before and after the M&A are summarized,and the reasons for the M&A performance of Oceanwide Holdings are analyzed from three perspectives of short-term,medium-term and long-term,and the suggestions are drawn;The last part is the conclusion of this paper.Based on this case study,this paper draws the following conclusions: accelerating strategic transformation,building industrial synergy and gaining market power are the motives for Oceanwide Holdings to carry out M&A activities.Oceanwide Holdings aims to cope with market changes and market competition through diversified operation.From the perspective of short-term performance,in addition to improving market expectations,the M&A activities of the company create M&A value;From the perspective of medium-term performance,although M&A activities expand the industry sector,enrich the business model,and have a positive impact on the company's growth ability,they have a negative impact on the company's profitability,solvency and operation ability;From the perspective of long-term performance,the clear strategic positioning that has existed in Oceanwide Holdings since the early stage of M&A activities has invisibly improved its market and institutional evaluation,so that the M&A performance and M&A value are enhanced.On the whole,the Oceanwide Holdings' cross industry M&A of financial enterprises has excellent M&A performance.Moreover,this paper has a certain reference value for other real estate enterprises who want to carry out M&A activities to flexibly implement M&A plans,scientifically allocate M&A resources and improve M&A performance level in the process of conforming to the development trend of the times.