Research On The Development Strategy Of Hitech Industrial Park Of Haichuang

At present,China has entered a new normal of economic development.Economic development has changed from factor driven and investment driven to innovation driven.New generation of information technology,biomedicine,artificial intelligence and other emerging industries have become an important driving force for the future development of first tier cities.As an important carrier,science and technology Industrial Park plays an important role in incubation,speeding up and promoting the transformation and upgrading of regional industries.In order to create an innovation island and promote the construction of a modern central urban area,Haizhu District of Guangzhou decided to integrate its state-owned assets,enlarge and strengthen the scale of Haizhu science and Technology Industrial Park,control and guide the transformation and upgrading of industrial formats in the park,and establish several state-owned enterprises into Haichuang group by the end of 2017.However,the performance of Haichuang group has not been ideal since it was established for more than one year.After investigation,it is found that there is a lack of linkage among various parks in the group,and the operation efficiency of some assets and properties is not high,and the relevant system of the group still needs to be improved.This paper takes Haichuang group as the research object,analyzes and studies the problems in the development of Haichuang group after integration by using the relevant theories and tools of enterprise strategic management.First of all,learn from the development experience of excellent science and technology industrial parks at home and abroad and the research results of relevant scholars on the development of science and technology industrial parks to understand the development law and research methods of science and technology industrial parks.Then,it analyzes the current situation of the regional economic development and the development status of the science and Technology Industrial Park in which Haichuang group is located.It concludes that the demand of science and technology enterprises for industrial carriers in different development stages and the regional science and Technology Industrial Park of Haichuang group has great development potential.Then,through the analysis of the basic status of each industrial park of Haichuang group,it analyzes and summarizes the science and technology of Haichuang group There are some problems in the development of industrial parks,such as the lack of coordination,the scattered services and the lack of enterprise visibility.Combined with the theory of enterprise strategy,the theory of Industrial Park and the theory of scientific and technological innovation,this paper analyzes the internal and external environment of hi tech Industrial Park by pest,Porter's five forces model and SWOT,and concludes the strategic development combination of hi tech Industrial Park of Haichuang group and the overall strategic goal of becoming a "six in one" high-level park.It is proposed that the strategic objectives of each stage can be achieved gradually by adopting wt strategy,St strategy and so strategy.Finally,according to the strategic objectives of each stage,the paper formulates specific strategies from the aspects of park service,cost management,industrial direction and park expansion,and formulates safeguard measures to ensure the success of strategic objectives from the aspects of organization,financing capacity,information technology,government support,etc.Through the above research,this paper designs the strategic development plan for the hi tech Industrial Park of Haichuang group,and puts forward the safeguard measures to support the strategy.At the same time,it also hopes to provide reference for other park operations in making business decisions.