Study On The Dvelopment Strategy Of Wealth Management Business Of YC Bank

The continuous growth of China's economy has led to the continuous expansion of the wealth of residents across the country,creating many high-net-worth clients and families.The development background of this industry has effectively promoted the booming development of the domestic wealth management business.Since its establishment,YC bank has continuously expanded its customer base.However,in recent years,it has seen a decline in the growth of high-end customer assets and continuous loss of high-end customers.The financial industry is making continuous efforts to develop the high-end customer market,and the competition is increasingly fierce.However,YC bank has an obvious gap in the development of wealth management business compared with other Banks,so it is urgent to promote the wealth management work.Therefore,the study of its wealth management business development strategy is an important direction for its business promotion and a major opportunity for its business transformation and upgrading,which is of great significance for improving its operating efficiency.This paper discusses how to develop wealth management business by combining the development status of wealth management business at home and abroad and the development status of YC bank itself.The development of wealth management business can better improve its customer relationship maintenance mode and profit structure,which plays a positive role in improving the overall core competitiveness of YC bank.YC bank wealth management business development strategy in the research on the problem of fully considering the YC bank current business situation and the successful experience of domestic and international advanced Banks,through the SWOT analysis of YC bank,determine the strategic choice of YC bank wealth management business,to build logical framework for YC bank wealth management business development forecast,through the quantitative analysis to determine the future development goals,covers the customer number,customer assets and business system in three aspects.From the personnel allocation,technology support,brand management three aspects of its key development tasks,and give five aspects of the safeguard measures.Through the research of this topic,it is expected to provide feasible strategies for the development of wealth management business of YC bank and help it to change its business thinking.Meanwhile,the relevant wealth management development strategies can also be used for reference by other domestic commercial Banks or financial institutions committed to the development of wealth management business.The key results of this study mainly include:(1)analyze the development strategy of specific business of an enterprise by fully combining its own work practice,relying on real data within the bank and relevant theories of strategic management.(2)in terms of business development positioning and formulation of strategy guarantee,it provides strong support for scientific formulation of the enterprise's development strategy guarantee measures by fully analyzing successful business cases at home and abroad and summarizing key success factors.