Research On Green Marketing Strategy Of Shouguang Q Company In Shandong Province From The Perspective Of Internet Plus

In recent years,China's food safety problems occur frequently,and food safety has gradually become the main topic that the government and people from all walks of life pay close attention to and discuss.In this era,people begin to turn their eyes to the healthier and safer green agricultural products,and the consumption demand for green agricultural products is also growing rapidly.With the formulation of the "Internet plus" development strategy in China,Internet plus green agriculture is the main driving force for improving the modern agricultural production structure,improving the efficiency and safety quality of agricultural production.At present,the widely popular application of Internet e-commerce in the sales of our country can not only expand the sales channels of green agricultural products,realize the increase of sales volume of green agricultural products,but also gradually form a more perfect e-commerce sales mode of green agricultural products,and promote the improvement of economic benefits of enterprises.Therefore,this paper first introduces the current situation of green agricultural products marketing research at home and abroad through literature review,and expounds the relevant concepts of green agricultural products sales and the theoretical basis and characteristics of "Internet plus" green agricultural products sales.Secondly,the research object of this paper is green agricultural products.Taking Q company in Shouguang City of Shandong Province as an example,this is mainly because Shandong Province is the main agricultural production province in China,and its agricultural products have the characteristics of diversification and high quality.Due to the rapid development of Internet industry in China in recent years,the development mode of agricultural products in Shandong Province has gradually changed to information-based agriculture.With the maturity of big data technology,the Internet has gradually become the main sales channel of agricultural products.This article investigates the current situation of Q company in Shouguang City of Shandong Province,carries out SWOT analysis on the opportunities and challenges of Q company under the perspective of "Internet plus",and analyzes the problems in marketing strategy of the green agricultural products marketing strategy.Finally,according to the problem,we give the suggestions of optimizing green agricultural products marketing strategy of Q company from the perspective of "Internet plus".Hope that this study will not only help Q company's future development,but also provide new ideas for the sustainable development of green agricultural products industry.