The Research On Optimization Of Agricultural Product Marketing Mode In Liaocheng,Shandong Province

Since the 21 century,the Internet has covered almost all kinds of industries in the motherland various "Internet" rapid development,the network footprint has spread across the country,even in backward villages,the utilization rate of the Internet has been very high.In this favorable environment,the network marketing model of "Internet agricultural products" is also booming,and the major B2B,B2C,C2C e-commerce platform and WeChat have been vigorously developedWheat,com,melon,fruit and vegetable are the main agricultural products of Liaocheng,the planting area is relatively extensive,is the main economic pillar of Liaocheng agriculture.The Liaocheng Government has been mainly promoting Liaocheng's agricultural development In this kind of policy towards a good environment,if the Internet resources are integrated,online and offline collective contributions will be made.This article carries on the empirical analysis with the field investigation method,the case analysis method,the literature search method and so on,finds out the current restriction Liaocheng agricultural product network marketing deficiency,carries on the correlation analysis.And improving Liaocheng agricultural products marketing to promote farmers' income.This article has 8 main chapters,the first chapter is the introduction,the second chapter is the related theory summary,the third chapter is Liaocheng agricultural product network marketing general situation,the fourth chapter is the Liaochang agricultural product network marketing mode question analysis,The fifth chapter is the empirical analysis of the factors affecting the choice of agricultural products marketing mode in Liaocheng Shandong Province.The sixth chapter is the optimization measures of Liaocheng agricultural products online marketing mode.The seventh chapter is the guarantee measure of Liaocheng agricultural products network marketing mode,the eighth chapter is the conclusion and prospect.On the whole,through analyzing the present situation of Liaocheng marketing mode,the paper finds out the existing problems,and then puts forward the countermeasure optimization suggestion and the corresponding guarantee by using the relevant theory and measures.