Research On The Practice Of Corporate Culture Construction In B Branch Of Postal Savings

Domestic financial reform and economic situation in recent years are constantly changing,the financial industry has been introducing new diversified products and services,and the competitiveness between their industries has been increasing.The core competitiveness of commercial banks in the competition of shopping malls is the core ability for them to win,which is the fundamental reason for banks to gain advantages,and it is also an important factor for banks to gain market share continuously.At the same time,the core competitiveness of commercial banks can not be separated from the enterprise culture this important component,excellent commercial bank corporate culture to form the core competitiveness of banks,commercial bank corporate culture can not be separated from the development of excellent business culture this inevitable step,but also the core of commercial bank competitiveness to maintain.The excellent corporate culture of commercial banks constitutes a better environment for enterprises to build a better environment on the spiritual and moral ties that enterprises cannot lack,so that the moral and cultural quality of employees can be improved,and at the same time enhance the cohesion of enterprises.Comprehensive combed the commercial bank's enterprise culture,this paper analyzed the present situation of the enterprise culture construction practice of post office B branch,for all kinds of problems summary analysis,summed up: the construction of spiritual culture propaganda is insufficient,ignoring the employee career development system culture construction,behavior cultural construction "culture" is increasingly serious,the material culture construction heavy form all kinds of problems such as lack of connotation,in-depth analysis and research about the above and points out that the causes of the main problems are:enterprise leadership insufficient understanding of corporate culture,corporate culture construction of the lack of supervision and inspection,lack of enterprise culture construction "people-oriented" concept,weighs benefit enterprise culture construction practice,etc.Thus finally put forward the targeted countermeasures and Suggestions,including: rich communication channels to promote the spiritual culture is deeply rooted in the hearts of thepeople,setting up enterprise culture evaluation mechanism to ensure relevance,build simple harmonious interpersonal behavior culture,establishing depends on the material culture,such as carrier show the features of the bank,and try to provide to the post office branches B must have the positive role of enterprise culture construction practice,and other commercial bank enterprise culture construction practice for B region certain reference and reference.