A Study On The Spatio-temporal Changes Of Tourists’ Emotional Experience And Putting Forward The Optimization Countermeasures In Wuhou Temple In Chengdu

In recent years,with the implementation of the national culture and tourism integration development strategy and the continuous improvement of tourists’ tourism experience demand,the research on museum tourists’ emotional experience based on behavioral geography has become a hot topic.Wuhou Temple Museum in Chengdu is a concentrated display of the history and culture of the three Kingdoms and an important field for the study of cultural landscape emotional experience.Taking Wuhou Temple in Chengdu as the research object,this paper introduces the emotion wheel model,designs the emotion scale,and makes a quantitative and qualitative analysis of tourists’ emotional changes and influencing factors under the two dimensions of time and space.On this basis,this paper puts forward the optimization principles and development countermeasures under the large space range of Wuhou Temple,and intends to improve the high-quality development of Wuhou Temple Scenic area in Chengdu.It also provides theoretical basis and practical reference for the promotion and development of historical and cultural museum scenic spots under the integration of culture and tourism.On the basis of emotional experience research and related theories at home and abroad,this paper first selects the spatial node of Chengdu Wuhou Temple,determines the emotion wheel measurement model and emotion influence factor model,designs the emotion wheel measurement table and questionnaire table through the model,obtains 540 emotion wheel measurement tables and 186 valid questionnaires,calculates and makes EXCEL tables,imports them into SPSS for quantitative analysis,and obtains quantitative and qualitative results.Finally,it obtains the temporal and spatial change characteristics and influencing factors of tourists’ emotional experience,and puts forward the optimization countermeasures of Wuhou Temple in Chengdu..The main results are as follows:(1)in terms of time,the positive emotion of tourists is higher on weekdays,secondly on holidays,and the lowest on weekends,and the emotional experiencevalue of entering the garden from 14:00 to 16:00 in the afternoon is the highest.(2)in space,the positive emotion value of Jinli Commercial Street is the highest,followed by the Red Wall Road of Huiling,and the negative emotion value of Liu Xiang Tomb in Nanjiao Park is the highest.(3)by influencing the construction of tourists’ emotional change model,it is found that whether tourists’ motivation is realized or not directly affects the level of emotional experience.The quality and situational perception of scenic spots(including historical situation,novel situation,leisure situation)have a significant positive relationship with the quality of tourists’ emotional experience.(4)finally,combined with the results of the analysis,this paper puts forward the optimization principle of Wuhou Temple,which should adhere to the integrity of space,the coherence of time,the orientation of market,the foresight and sustainability of development,and under the guidance of the principle,specific optimization countermeasures are put forward from the perspectives of emotional tone,emotional scene and emotional continuation..