Research On The Temporal And Spatial Changes Of Tourists' Emotional Experience And Its Influencing Factors

Emotion is vital important to keep the balance of the world.Emotion is not only significant tie to link all the social relations,but also necessary spiritual pillar to ensure physical and psychological health of individual.As a special social group,tourists leave usual environment for distinctive destination,and thus generate a series of dynamic emotional experience.While tourism setting changes during the trip,the emotional experience of tourist changes.There are a variety of positive or negative emotions of tourists,including joy,pleasure excitement,boredom,sadness,regret,etc.On one hand,these emotions are essential components of tourists' experience.On the other hand,these emotions make effect on tourist sequent behavior and experience quality.Since 1980s,a new upsurge of emotions study has emerged in the social science,especially in Psychological,Philosophy,Sociology,Economics and Management.However,emotions study in tourism realm has still been in the primary stage of exploration,related theories and research methods haven't been mature.Specifically,emotions study has intensified gradually and has obtained primary result in western tourism realm,while received relatively little attention of Chinese scholars.This thesis takes Qin Terra-cotta Warriors and Horses Museum as the case;choose western tourists as research object.In perspective of western tourist's reception,Qin Terra-cotta Warriors and Horses Museum with specific space nodes ranks first among all the close type scenic spots in the western region of China.So,the emotional change of tourists in this museum is typical.Based on spatio-temporal thoughts,under the support of the Sociology of Emotions,the Cognitive Psychology and the Time Geography,the study deeply revealed the temporal change law,the spatial change law and path change of tourist emotional experience.Meanwhile,systematically and comprehensively explored the influencing factors of tourists' emotional experience,trying to break through and develop new research methods to the study of tourists'emotional experience.Firstly,based on the actual situation of the Qin Terra-cotta Warriors and Horses Museum and the expressive habits of western tourists,the Double-Factor Emotional Model for reference,twenty emotional words were determined,then the emotion wheels were established to test tourists' emotional experience at the certain nodes.By using valuation of the emotion wheels,the emotional scores could be calculated.Secondly,descriptive summary and visualization processing of tourists' emotional spatio-temporal variation laws had been finished by means of Excel and ArcGIS,from temporal,spatial and space perspective.Thirdly,through the word frequency analysisand IP A analysis of tourists' interview context,the preliminary influencing factors of tourists' emotional experience were concluded.Finally,the theoretical model of factors which affect tourists' emotional experience was created based on tourist involvement,context-awareness and tourists' emotional experience,and the results were verified further by hypothesis testing.The main conclusions are as follows:(1)Western tourists' positive emotional experience in Qin Terra-cotta Warriors and Horses Museum presents an inverse U shape.By contrast,tourists' negative emotional experience shows U type.Tourists' travel process in the museum can be divided into three stages.The expected emotional experience occupied the dominant position in the first stage.Then,realistic emotional experience plays a leading role in the second stage and retrospective emotional experience dominants in the last stage.Besides,(2)The spatial agglomeration laws of tourists' emotional experience are that hot spots are highly consistent with the main exhibition halls.Emotional experience of different tendency and various levels not only present similar in spatial distribution,but also show different trend.There is more than one emotional experience at the same node;nevertheless,positive emotional experience always plays the leading role in the travel process.Tourists' positive emotional experience mainly gathers around exhibition halls,especially at Pit 1,while negative emotional experience highly gathers around other nodes,especially at the commercial street.The spatial distribution of tourists'neutral emotional experience is similar to that of the positive emotional experience.(3)Different tourist routes generate different emotional experience.There exist mainly three routes in the process of visiting the museum.Route A is the best emotional experience path,route B takes the second place and route C is the worst one.(4)The influencing factors of western tourists' emotional experience in Qin Terra-cotta Warriors and Horses Museum can be classified into three types,which including subjective factors of tourists,objective factors of the scenic spot and interactive factors in the trip.The historical setting of the museum is the most important and direct objective influencing factor of tourists' emotional experience.Subjective influencing factors like gender,age,nationality,tourist motivation,and trip mode and time budget also have significant effects on tourists' emotional experience.