Development Status,Problems And Countermeasures Of Big Cherry Industry In Tongchuan New Area

Since 2000,Tongchuan New Area has made full use of its important regional economic advantages,taking Big cherry as a key point for farmers to get rid of poverty and become rich,adhering to national policy support,scientific and technological innovation leading,demonstration leading,large-scale production,scientific research and development blueprint,to create tongchuan big cherry fruit brand as a highlight.Enduring scientific development,nowadays,big cherry has become a highlight of tongchuan characteristic agriculture.In this study,the literature analysis,on the basis of field investigation,sum up,through a large cherry industry both at home and abroad,the development present situation,opportunities and challenges,surrounding the new large cherry industry was studied,with large cherry Chen Ping village industry as a typical case,the local farmers,excavate its successful development experience,puts forward the theoretical basis for tongchuan large cherry industry development puts forward feasible countermeasures and Suggestions.The results show that there are still many problems in the development of big cherry as an old industrial area in Tongchuan city.Such as varieties of structural design is unreasonable,the phenomenon exists blind follow suit planting,frequent severe weather,household development facilities cherry interest is not strong,but worse fruit deep processing base,enterprise leading leading role into full play is not sufficient,brand management consciousness weak,lack of independent innovation network marketing channel strategy,lack of professional knowledge technical staff,the grass-roots strength is weak,cherry additional industry development is relatively slow.Suggest that seize large cherry development opportunities and challenges,optimize the structure of large cherry planting,rationally develop and virus-free seedling,development facilities large cherry,standard system for promoting the efficiency of the industry,enhance and improve the competitiveness of tongchuan big cherry and forage-livestock system,we will continue to increase in tongchuan large cherry brand promotion and building,smooth sales channels,improve the service system,enrich the professional and technical personnel and professional farmers,promote industrial depth fusion,development of characteristic tourism industry.