Development Status,Problems And Countermeasures Of Jujube Industry In Northern Shaanxi Province

Red dates are native to China,and have been cultivated for more than 3000 years.As one of the five fruits,its nutritional value and health value in today's more emphasis on health era more popular.Northern Shaanxi is located in the Loess Plateau,including Yulin and Yanan,which consists of 25 counties.It is one of the important birthplace of red dates in china.Due to the special natural,climatic,economic,social and historical reasons,the jujube planting in this area has a long history,large area,high yield,and occupies an important position in the local agricultural industry.Yulin,Yanan City,two Fugu,Shenmu,Wubao,Suide,Jiaxian,Qingjian and Yanchuan,Yichuan,extend the other 9 counties red dates industry as a local tradition and unique industries,become the people out of poverty,stability of well-off society the security industry,and by the masses as "shake Qian Shu","rich tree" in addition to selling the domestic market,but also a large number of exports,exported to Korea,Hong Kong and other places,in the international market also has a certain status.However,due to the influence of social,economic,scientific and technological progress,promotion level,cultivation habits and traditional ideas,the overall production and industrialization level of red jujube in this region need to be further improved.Starting from the domestic and international red dates industry status and development direction of this paper,the theoretical analysis and empirical analysis,both qualitative analysis and quantitative analysis,the dynamic and static research of combining a variety of research methods,through the analysis of historical data and statistical data,on-the-spot investigation,expert interview,online data query analysis method the full survey,layout,red dates industry area in Northern Shaanxi area development and ecological and economic benefits;analysis of the large-scale development of industry,the market for red dates red dates,a significant impact on local economic development on the farmer's role and practical significance and theoretical significance to conduct a comprehensive comparison;discusses the existing industry confusion in the market,such as red dates the production is not standardized and lack of awareness of marketing problems,puts forward some corresponding countermeasures and suggestions,and to the north of Shaanxi The development of jujube industry is prospected.Through the investigation and research,jujube industry has formed a certain scale in Northern Shaanxi Province,mainly in the following aspects: advantages,problems,historical advantages,policy advantages,technical advantages,etc..There are varieties of unreasonable structure and poor ability to withstand natural disasters,pests and diseases of serious harm,industrialization construction lag,market circulation and social service system is not perfect,poor marketing channels such as contradictions and problems.Red dates as the dominant industry in Shaanxi Province,is particularly important and comprehensive development,on the basis of investigation and study,analysis for the problems and factors exist,the red dates industry in Shaanxi Province development propose the following measures: one is the research and development of new varieties of red dates,increase the added value of the products;the two is to establish brand awareness,build modern jujube industry;the three is to improve the red dates industry construction,improve the service system;the four is to broaden the market channels,to achieve trade internationalization and specialization;five is the use of resources,the development of ecological tourism in red dates.