Research On Marketing Strategy Of All In One Card Product For Access Control Of HT Company Under The Trend Of Flattening

HT company is an agent company engaged in access card technology products.At present,it has provided excellent management system and perfect after-sales service for nearly more than 2000 customers,and has maintained a good cooperative relationship with many enterprises.However,the rapid development of network information technology brings more marketing modes to enterprises.The rapid transmission of information makes the level of marketing channels reduce continuously,and the number of channel members is also significantly reduced.The wave of channel flattening is coming.As a channel middleman,HT Company must optimize its marketing strategy and seek transformation in order to avoid being eliminated from the market.Based on the perspective of channel flattening,this paper studies the marketing strategy optimization of the middlemen in the card industry.The main research object is HT all in one card company.The main research problem is: because HT Company's most important strategic partner(Supplier)tries to try e-commerce,the profit of HT Company is constantly squeezed,and it is likely to be eliminated from the marketing dilemma.This paper mainly discusses: how to deal with the marketing dilemma brought by channel flattening in HT Company,through the analysis and combing of the internal and external environment and the enterprise's own situation that HT Company is facing,combined with the trend of channel flattening in China's access card industry,the marketing mix strategy of access card products in HT Company is analyzed and summarized to make up for the existing marketing of access card products in HT Company The disadvantages of insufficient strategic competitiveness,give full play to the overall resource advantages,and improve the marketing efficiency of HT Company's all-in-one card.The conclusion of this paper is: HT Company needs to build its own brand,abandon the low-end price competition mode,choose the target customer group suitable for the enterprise to carry out key marketing,and the enterprise will develop to the upstream of the industry.