| The emerging market and policy environments for greenhouse gas emissions present significant impacts on industry in Canada and around the world. Two case studies are prepared for energy related companies based in Calgary, Alberta, illustrating their strategies relative to this issue within the context of their overall market and regulatory environments. These case studies are examined in the context of four theoretical realms in environmental management: sustainable development innovation; first mover advantage; resource-based view of the firm; and bridging and buffering.;Conclusions were drawn for both case studies as to the appropriateness of their positioning, and long-term implications for deriving value from their strategies. More broadly, conclusions were drawn on the use of this environmental issue as a context to apply, develop and analyze a number of theories from the environmental management literature. The implications of the research include a contribution to management theory, management practice and public policy development. |
