| Historic house museums have been experiencing declining numbers of visitors over the past few decades. One of the groups that they have been struggling to attract are young adults between the ages of 18 and 35. It is important for historic house museums to bring in more visitors of this demographic in order to increase their visitorship, further connect with their community, and entice them to become lifelong donors, supporters, and leaders. One area that historic house museums have found success in bringing in young adult visitors is through programming. Many historic house museums are trying to offer programs that are designed for young adults. Research shows that other programs being offered that do bring in young adults, but are not designed for them are an added benefit.;This paper will explore how historic house museums can increase young adult visitorship through programming, such as "everyday life" programs, entertainment, and social events. In addition, a more in-depth look at what programs and other tactics that historic house museums are currently utilizing to draw in a younger audience will be explored. Simultaneously, this paper examines what young adults are seeking from historic house museum programming in general. |
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