| Learning different cultures and promoting international trade can be implemented through web design and marketing. Most e-commerce websites implement design and marketing strategies in an efficient way, however none of them implement the idea of exploring international cultures through purchasing experiences. This thesis project implements a complex brand identity and determines how to effectively create an e-commerce website employing the ideas of shopping as an online trip ("out shopping"), providing several categories of products for particular user segments. A significant part of the project focuses on determining which graphic elements are applicable for a specific design situation. |
