| In the field of marketing, the complexity of reaching various demographics has significantly increased, but so has the ability to deliver targeted ad content to tightly-selected demographic bands. Therefore, a shift must be made in the marketing approach, up to and including the mix of colors, content, delivery contexts, and the delivery triggers. New services and fast moving data with high bandwidths allow rapid expansion of automated marketing activities while improving the relevance of ad delivery to selected demographics. Selecting the right mix of the three C's by targeting a demographic via weather variability optimizes the consumer's emotional affect, improving sales outcomes. The industry currently does some weather-based marketing, but this paper will demonstrate how those implementations underutilized the capabilities of the technology and demonstrate the concept of extensibility of marketing communication paradigms. |
