Research On The Inventory Pricing Strategies Of Fresh Agricultural Products Considering The Advertising Factors And Simultaneous Changes Of Quality And Physical Quantity

Fresh agricultural products are the necessities of people's lives and are in great demand.They can be placed for a relatively short time and are very easy to cause loss,rot and deterioration.With the development of economy,people's consumption level has gradually improved,people's demand for healthy,nutritious,and safe agricultural products is increasing day by day,and they are becoming more critical of the quality of agricultural products.For fresh produce retailers,how to ensure that they provide consumers with safe and fresh produce is a very important livelihood issue.With the development of the fresh produce retail industry,people have gradually realized the importance of supply chain management to ensure the quality of fresh produce and reduce the cost of fresh produce.In particular,the importance of inventory management in the entire supply chain has become increasingly prominent.Agricultural products will cause fluctuations in demand due to factors such as seasons,quality,prices,sales strategies,and advertisements.Therefore,for retailers,under the premise of changes in demand,they must formulate a reasonable ordering strategy while meeting consumer needs,which is of great significance for improving consumer satisfaction and increasing profits.Retailers are the last link in the supply chain,and their operating benefits are largely determined by their inventory pricing strategies,and a scientific and effective inventory control strategy is an effective way to improve retailers' inventory management of fresh agricultural products.The existing literature on the inventory management of fresh agricultural products is very extensive,but the inventory pricing model of fresh agricultural products that considers advertising factors and changes in quality and physical quantity at the same time is relatively rare.This article is aimed at the situation where stocks are not allowed.First,establish an inventory pricing model in which the demand for fresh agricultural products depends on sales prices,real-time quality and advertising frequency.Secondly,analyze the model and get the nature: the optimal selling price is an increasing function of the order cycle.It is proved that when the advertising frequency is fixed,the average profit function is a strictly concave function of the sales price and the order period.An optimization algorithm based on gradient projection method is designed and solved.Finally,numerical solution and sensitivity analysis are carried out.Numerical results show that:(1)as the frequency of advertising(A)increases,the order period and sales price increase,and the average profit first increases and then decreases;(2)with the increase of the shape parameter(?)of the advertising frequency(A),the order cycle and sales both prices and average profits increase.