| China has a large number of historical celebrities and many important cultural heritages left to future generations.It has the comprehensive functions of cultural inheritance,educating the people and developing the economy.Wu Zetian is the only female emperor in history and a charismatic figure in Chinese literature.She has always been a research hotspot.In the past hundred years,the research of Wu Zetian's culture has made remarkable academic achievements,showing a prosperous situation.Wu Zetian has rich cultural and historical relics and diverse tourism resources.To realize its sustainable development,we must understand the characteristics of Wu Zetian's cultural tourism resources.Based on the perception of tourists,this paper constructs the perception evaluation system of Wu Zetian's cultural tourism resources,evaluates the current situation of its resources,and puts forward development suggestions from the perspective of coupled development,which has certain guiding significance for the sustainable development of Wu Zetian's cultural tourism.This article selects huangze temple and tianzhuoshan National Forest Park in Guangyuan,the hometown of the queen,as the research objects.Based on the field investigation,this paper uses SWOT method to analyze the current situation of the study area.It is found that Wu Zetian's culture is far-reaching,innovative and contemporary;However,the cultural products are single,the preservation integrity of sites and relics is low,the cultural heritage that can be presented is less,the industry is single,the interaction with tourists is less,the sense of experience of tourists is low,the competition of similar scenic spots is fierce,and there is a lack of tourism development talents.It coincides with the rise of historical celebrity tourism,the vigorous development of global tourism and the comprehensive promotion of Rural Revitalization Strategy,which provides an opportunity for the development of Wu Zetian's cultural tourism.On the basis of the index evaluation system,five first-class indicators of resource element value,environmental level,resource protection,resource development and resource coupling are selected as latent variables and 27 second-class indicators are used as observation variables to construct Wu Zetian's cultural resource perception evaluation model.Through the structural equation model,this paper analyzes the current situation of Wu Zetian's cultural resources.After data analysis and processing,confirmatory factor analysis,model fitting and correction,it is finally concluded that the importance of the five latent variable indicators of Wu Zetian's cultural tourism resources perception and evaluation is as follows: resource coupling degree(0.63),resource protection degree(0.58),resource element value degree(0.56),resource level degree(0.53)and resource development degree(0.51).From the results of the model operation,it can be seen that Wu Zetian's cultural resources have great room for improvement.The degree of resource coupling,the degree of resource protection,the degree of value of resource elements,the degree of resource level and the degree of resource development are the aspects it focuses on.The value of path coefficient indicates the importance of latent variables to Wu Zetian's resource perception evaluation system.Therefore,we should give priority to the development of resource coupling degree in development,and then consider resource development degree,resource level degree,resource element value degree and resource protection degree in turn.According to the research conclusion,this paper puts forward some suggestions for the sustainable development of Wu Zetian's Cultural Tourism:(1)Comprehensive planning,mountain combination,creative coupling,rural implantation,integrated development;(2)Tourism +X,diversified formats,intelligent development;(3)Low-carbon travel,sustainable development. |
PDF Full Text Request