Xiangxi Kiwifruit And Its Non-Staple Food From The Perspective Of Targeted Poverty Alleviation Online Shopping Packaging Design

With the popularization of the Internet and big data information technology,online consumption has realized the innovation of shopping methods with its hyper-spatial characteristics,and online shopping has become a popular way of consumption.In recent years,under the promotion of rural revitalization and the "home" economy of the epidemic,agricultural products have begun to take the upward channel,policy-led and demand-oriented,and the fresh food e-commerce industry has developed rapidly.While online shopping has brought us convenience,the large number of express packaging has also brought serious social problems:increased environmental pollution,unreasonable packaging structure,waste of packaging materials,and weak brand awareness.The current online shopping packaging has been difficult to meet the common needs of logistics,merchants,and consumers.In response to this phenomenon,physical packaging needs to adjust its direction in time to adapt to the new shopping model.Starting from the targeted poverty alleviation policy,this topic takes the Xiangxi kiwifruit as an example,and uses the online shopping packaging design method as the main line to design packaging suitable for the context of online shopping.First,analyze the current situation of fruit online shopping packaging at home and abroad,and explore the current pain points and innovative points that can be used.Secondly,understand the current situation of the industry through the analysis of the domestic fresh online shopping market,and propose online fruit shopping from a new perspective based on the analysis results.The packaging design methods are brand building,structural improvement,material improvement,intelligent traceability and derivative function design to improve the brand's added value,safety protection,environmental sustainability,quality visibility and user experience of the packaging.Finally,use online shopping packaging design theory,brand packaging design theory,green packaging design theory and intelligent packaging design theory to guide design practice,and provide a new design direction for fruit packaging in an e-commerce environment.This article proposes from a new perspective that online shopping packaging needs to be systematically integrated and designed from the perspectives of consumers,operators and logistics providers,considering the relationship between the packaging as a whole and each part from multiple angles and all aspects,so as to achieve a win-win situation for consumers and businesses.The purpose is to increase the sales of agricultural products,broaden the channels for farmers to increase income,and lay a strong foundation for poverty alleviation in rural areas.