Based On The User Experience Of The Northeast Rice Sales Packaging Design Analysis

With the advancement of society and the improvement of people's aesthetics,product packaging not only has the function of protecting products,but its information transmission function also plays a pivotal role in a commercialized society.Food sales packaging must not only ensure the food safety of the food contained,but also convey product quality specifications,especially to highlight the characteristics of the product.This paper analyzes and redesigns the packaging of Northeast rice from the perspective of user experience.Mainly analyze the packaging design of Northeast rice sales based on user experience.The types of Northeast rice and the characteristics of sales packaging are analyzed,and the user experience and packaging are introduced in the theoretical analysis,and the characteristics of Northeast rice packaging are analyzed.Calculated by user stickiness,the four Northeast rice brands with the highest stickiness of rice users in the article—Wuchang Rice are obtained,and Kano user demand analysis is performed on them.The user experience demands are filtered and determined by extracting explicit and implicit elements.Positioning of packaging.From the TRIZ invention principle,select the extraction principle and other graphic evolution processing methods suitable for the extraction of regional culture.Through the analysis of its specific application mode,the selected cultural elements are innovatively refined and artistically processed.Through the above analysis,we designed a sales package of Northeast rice based on user experience—a sales package design of Wuchang rice as an example,and evaluated it through the semantic difference method,which really allows users to have a better life in the process of use User experience.