Study On The Development Strategy Of XJ Oilfield Supervision Co.,Ltd

Engineering supervision is one of the main bodies in the construction industry,and plays a vital role in the project management.Especially in the oilfield construction,oilfield construction project supervision is an important part of oilfield construction management.Excellent project supervision is a powerful guarantee of quality,progress and HSE control in the process of oilfield construction,and a key link to improve the overall economic benefits of oilfield.In the international oil price downturn situation,the major oilfields are improving quality and efficiency,the main measures are to optimize the enterprise structure,tap potential human resources,open up and update the market,and save various costs.Under this situation,XJ oilfield Supervision Co.,Ltd is facing the difficult plight of survival,it is necessary to re-study the development strategy of the company.In this paper,we hope to understand and analyze the strategy to develop a set of practical and overall guidance of business strategy,so as to enhance the company?s viability and promote the company?s sustainable growth.This paper studies the profound influence and development opportunity of low oil price on domestic oil enterprises,especially oil field supervision enterprises,and draws a conclusion that external environment opportunities and threats are basically the same for oil field supervision enterprises,and the advantages and disadvantages complement each other.Secondly,it analyzes the internal environment of XJ oilfield Supervision Co.,Ltd and compares it with its competitors,and points out its advantages and disadvantages in terms of personnel quality,operating performance,professional technology and brand image.Thirdly,SWOT matrix model is used to get the development strategy options.Based on the complementary development dilemma and opportunities of the company under low oil prices,"iron strike still needs its own hard",and for long-term development considerations,WO development strategy is initially selected.Finally,the paper proposes that the WO strategy should be implemented smoothly to lay a solid foundation for the future implementation of SO strategy.