Study On The Presentation Form And Label Printing Process Of Domestic Beer Brand Beverage Package Design

This paper mainly focuses on the presentation form and printing technology research of the packaging design of domestic beer and beverage,and the multi-dimensional research and analysis of the visual elements in the packaging design of beer and beverage.Taking the packaging design of beer and beverage as the carrier,this paper breaks through the changes of traditional packaging containers,and studies and elaborates the visual elements of packaging design.Beer beverage packaging visual design needs to upgrade,fonts,cultural pattern design out of shape,color and printing format design to influence consumers’ attitude towards life and aesthetic preferences,so as to highlight its strong novelty with same brand and the brand of cultural attitude,the implementation of beer packaging don’t walk commonly used means of traditional following the brand communication with aesthetic orientation of the younger generation equality.Accelerate to adapt to the current market of new media integration increasingly fierce competition status.