Bausch & Lomb's Marketing Strategy For Astigmatism Contact Lenses In South China Market

The large population of our country has led to the increasing demand for glasses,which has accelerated the continuous innovation of glasses materials and technology,the product variety is gradually enriched,and the market competition is becoming more and more fierce.With the rapid development of my country's optical industry,the market competition situation has become more and more severe.At present,the domestic eyewear production bases are mainly Beijing,Shanghai,Wenzhou,Zhejiang,Dongguan,Guangdong,and Shenzhen.The gathering of many well-known eyewear production bases also represents that my country is the world's eyewear.One of the important producing areas.Due to the extremely profitable nature of the glasses industry,many social capitals have poured into the industry and hoped to get a certain benefit from it.However,the number of glasses shops in the current market has already exceeded saturation,causing the market sales of many glasses companies to be cold.,Only by changing the existing marketing model can we win more competitive advantages in the market.Bausch & Lomb is a traditional eyewear manufacturer with more marketing experience.Therefore,it should give full play to its own advantages and specialties in its development,continuously forge its own market competitiveness,solve problems in product marketing,and find better growth space,In order to survive and develop better.This paper first introduces the background,significance and purpose of the research,then combs the domestic and foreign research results,and introduces the research methods and main contents of this paper,and then gives a targeted introduction to related concepts and theories.On this basis,it analyzes the marketing status and problems of Bausch & Lomb's astigmatism contact lenses in the South China market,and further analyzes the causes of the problems from the outside and the inside,and finally uses STP theory and 7Ps theory to formulate the marketing strategy of Bausch & Lomb's astigmatism products.The purpose of this research is to provide reference for the immature astigmatism contact lens manufacturers in my country,so that the company will use the successful marketing of astigmatism products as a bridge to communicate with consumers and customers in the process of development and growth.Through the close communication of this bridge,The ultimate goal is to maximize the benefits of cooperation between enterprises,consumers and customers,and achieve a win-win situation for the three parties.At the same time,the replication of this model can be used for product and regional business expansion to promote a more mature,stable and healthy development of the contact lens industry.Therefore,this research has very important theoretical and practical significance.