The Research On Supply Chain Inventory Management For S Company Under Live Straming Sale

Live broadcasting sell has become a new retail fertile land.Anchor will drive a large number of orders in a short period of time,and subsequently merchants need to make rapid response and adjustment in prompt goods reserve,order replenishment production,mass delivery and logistics delivery.Its new operation mode poses great challenges to the mode of traditional supply chain,the response speed of supply chain and the efficiency of the whole supply chain.As one of the core problems of supply chain management,supply chain inventory control has been paid attention by increasing number of enterprises.The business logic behind live-broadcasting sell is actually the reconstruction of "people","goods" and "field".In order to maximize "man-cargo-field",digital flexible supply chain will be the key point of competition.So characterized with a small batch,diversified styles,fast return of an order capacity in flexible supply chain shall meet consumers' demand for goods quality,price and speed of logistics,which forms a live-streaming selling ecology featured with "live broadcasting platform + business integration development.How to coordinate the supply chain to maximize the benefits of the whole supply chain,rather than its own interests,has become a problem discussed by more and more e-commerce enterprises in the limited time,under the circumstances of uncertain demand and high return rate.This paper introduces the current CPFR theory of supply chain inventory management and analyzes the main causes of inventory.As well as deeply explores the drawback and shortness to the supply chain inventory management from S company after four live streaming sale.In view of these deficiencies,an inventory optimization scheme is put forward.First of all,combining with the establishment of demand prediction model,a reasonable safety inventory should be founded,secondly strengthen supply chain inventory coordination control in uncertainty,and then through the improvement of inventory management model to minimize the entire supply chain inventory.Finally,the flow dividend after live broadcast can drive further sales to reduce inventory,so as to truly solve the problem of supply-demand balance in the context of live broadcast.