Research On Contemporary Su Embroidery Art Market

As one of the first items on the national intangible cultural heritage list,Suzhou embroidery occupies an important place among the arts and crafts in China,and is the most representative art and craft in Suzhou.Among the four major embroideries,Suzhou embroidery has the largest production value and its art market is booming,but at the same time,some problems have inevitably emerged,so it is important to study and analyze its current market situation for the healthy development of the art market.This paper uses field research and quantitative and qualitative analysis to study the art market of Su embroidery,firstly,it compares the origin and history of Su embroidery and analyzes its artistic characteristics;secondly,it investigates the art market of Su embroidery and elaborates on three aspects,namely,production,marketing and consumption;finally,it proposes corresponding improvement strategies for the problems in the art market of Su embroidery to help the sustainable development of traditional Chinese handicrafts.Finally,we propose improvement strategies to address the problems in the market of Su embroidery to help the sustainable development of Chinese traditional handicraft.