Research On Volunteer Service Behavior Intentions Of University Students In Natural Reserves Of Changsha Based On MOA Analysis

In recent years,our country has made useful explorations in ecological protection and construction of an ecologically civilized society,and achieved initial results in the construction of a natural protected area system with national parks as the main body.As the backbone of youth volunteer services,college students will make important contributions to volunteer services in nature reserves.Therefore,it is very important to clarify the influencing factors of college students’ intention to participate in volunteer service in nature reserves and the mechanism of action between the factors for the development of nature reserves and the improvement of the volunteer service mechanism in nature reserves.This article takes college students in Changsha City as the research object,based on a new theoretical perspective——MOA analysis framework,combined with the research results of related scholars,constructs a behavioral decision-making model for college students to participate in volunteer services in nature reserves,and explores the mechanism of action between behavioral intentions and influencing factors,the valid data of this research is obtained through questionnaire survey,and the empirical analysis is carried out using SPSS21.0 and AMOS24.0 software,and the conclusions obtained are as follows:(1)The scales in this study have passed the internal consistency test and have good reliability and validity.Analysis of the status quo shows that college students in Changsha have a higher behavioral intention to participate in volunteer services in nature reserves.The study find that the main motivation of Changsha university students for participating in volunteer services in nature reserves is the motivation of physical and mental pleasure,followed by the motivation of altruistic development,cultural motivation and interpersonal communication motivation.Participation constraints that affect college students include:personal constraints,interpersonal constraints,and structural constraints,among which structural constraints are the main constraints,including time,cost,and registration channels.(2)Volunteer service participation motivation of college students in nature reserves has a significant positive impact on participation constraints and behavioral intentions.Participation constraints have a significant positive impact on constraint adjustment strategies and constraints adjustment strategies on behavior intentions.Participation constraints will not negatively affect behavioral intentions.The results show that the stronger the motivation of college students to participate,the stronger the perceived participation constraints,and the more willing to adopt corresponding restraint adjustment strategies to overcome the influence of participation constraints.Their behavioral intentions of participating in volunteer services in nature reserves are more active.(3)Participation restraint and restraint adjustment strategies have a chain-type mediating effect between participation motivation and behavioral intention,indicating that the chain-type intermediary effect of participation restraint and restraint adjustment strategies can affect the predictive effect of participation motivation on behavioral intentions.At the same time,the study explored the regulating effect of self-efficacy on the MOA structural equation model,and find that college students with high self-efficacy are more motivated to participate than those with low self-efficacy,and the perceived participation restriction is also stronger,but both they are willing to adopt restriction and adjustment strategies and have strong behavioral intentions.(4)Both the demographic characteristics and the characteristics of volunteer service experience can have a significant impact on the volunteer service behavior intention and influencing factors of college students in nature reserves.Through the analysis of differences,it is found that college students of different genders,learning stages,grades and average monthly living expenses,as well as the experience of participating in volunteer service,the situation of participating in volunteer service organizations and the degree of satisfaction with participating volunteer services are participating.There are significant differences in motivation,participation constraints,restraint adjustment strategies and behavior intentions to varying degrees.Finally,this article combines the results of empirical research and puts forward the following suggestions:(1)Establish cooperation channels between universities and nature reserves and authoritative volunteer service organizations;(2)Improve the volunteer service mechanism of nature reserves;(3)Strengthen the self of college students Effectiveness,exerting its subjective initiative.