Research On Investment Environment Of Cement Industry Along "The Belt And Road" ——Take Ten ASEAN Countries As An Example

In recent years,China’s economy has entered a "new normal",and high efficiency,low cost and sustainability are the main themes of China’s economic and social development.Since the reform and opening up,China’s cement industry has made great progress with China’s economic construction and has become the main pillar industry of China’s infrastructure construction.China’s cement industry chain technology has become increasingly mature and has been at the international leading level.China’s cement production plays an important role in the global cement industry chain.At present,China’s cement is developing in the direction of high-end,intelligent,green,and service-oriented.At the same time,it is also facing excess capacity in the domestic cement industry and slowing domestic economic growth.And other issues.For a long time,the Chinese government has encouraged and supported Chinese enterprises to participate in overseas investment and strengthened mutually beneficial cooperation.The "Belt and Road" initiative has provided significant opportunities for overseas investment in China’s cement industry,and is an important way to promote the upgrading of China’s cement industry,create and expand brand effects,and solve excess capacity.However,due to the complex and volatile overseas investment environment,overseas investment often involves greater risks.Therefore,Chinese cement companies urgently need to evaluate the investment environment of the cement market in the countries along the“Belt and Road”.This paper selects the cement industry investment environment of the ten ASEAN countries in the countries along the “Belt and Road” as the research object,and combines various measurement methods such as literature research,statistical analysis and AHP to measure the cement market of the ten ASEAN countries in a more comprehensive and accurate way.The investment opportunities and risks have a strong practicality.Firstly,the basic situation and current situation of the ten ASEAN countries are introduced.Secondly,PEST analysis is carried out on the investment environment of ten ASEAN countries from the aspects of politics,law,economy,society,technology,resources,market and infrastructure.Finally,the analytic hierarchy process is used to construct the investment environment evaluation system of cement industry in ten ASEAN countries.The study found that the economic growth rate of the ten ASEAN countries is relatively high,and the overall economic growth rate is close to that of emerging market countries.In the comprehensive score of the cement industry,among the ten ASEAN countries,the most suitable country for Chinese cement companies to invest overseas is Indonesia.Followed by Malaysia and Vietnam,indicating that the above two countries are suitable for Chinese cement companies to invest overseas.Then there are Brunei,Singapore and Thailand in turn.The research results show that the above three countries are more suitable for Chinese cement companies to invest overseas.Laos,the Philippines,Cambodia and Myanmar have low comprehensive scores,indicating that the above four countries are not suitable for Chinese cement companies to invest overseas.This paper further uses the case analysis method to put forward relevant investment suggestions for Indonesia,Malaysia and Vietnam respectively.The research conclusions can provide reference for Chinese enterprises to make overseas investment.This paper starts from establishing and improving the overseas investment risk assessment and early warning mechanism in the cement industry,establishing investment risk plans for the ten ASEAN countries,accelerating the construction of the ten ASEAN countries’ investment information platform,giving play to the role of policy-based financial and insurance institutions,establishing a good corporate image in the ten ASEAN countries,Put forward policy suggestions on introducing local resources and achieving mutual benefit and win-win results.