| Under the background of social and economic development and consumer demand diversification,commodity packaging design should not only conform to the practical standard,but also reflect the cultural and aesthetic value.Therefore,can reflect the product characteristics and cultural heritage of the packaging design,more can promote the sales of goods and brand image.Chinese time-honored brands are important carriers of Chinese traditional culture.With their long history,excellent quality,wide recognition and good reputation,they have established a unique brand image in the hearts of consumers.Handan Nanyan Village Ramen,as a century-old restaurant,is a kind of characteristic noodle created in Nanyan Town,Handan City,Hebei Province.It has a century-old history and is a part of the local culture of Handan.However,its brand has many problems due to the lack of effective visual identity system,neglect of brand communication,insufficient product innovation,outdated packaging design and other reasons.As a result,Nanyancun Village Ramen cannot fully display its charm and value of time-honored brands,nor can it attract more consumers,especially young people.This subject takes the local culture of Handan as the starting point,combines the modern design concept and aesthetic standards,and designs the instant food packaging of Handan’s old brand "Nanyancun Village Ramen",aiming to enhance the popularity and sales of Nanyancun Village Ramen,and expand its market share and influence.The packaging design of "Nanyancun Village Ramen" instant food takes local culture as the inspiration source,giving the product packaging more cultural connotation and aesthetic value.On the one hand,we can use the influence of Handan’s local culture to promote our own products and enhance the sense of identity and loyalty of consumers.On the other hand,it can also rely on well-known time-honored brands to promote the development of tourism and promote the prosperity of local economy.Protecting and developing time-honored brands is not only the responsibility to inherit and carry forward national culture,but also the opportunity to innovate and develop national brands.At the same time,it provides a design idea and reference for other time-honored brands. |
