A Study On Status Quo And Optimazation Of Vehicle Logistics For Dongfeng Light Vehicle

With the development of Chinese economy rapidly, production sales volume of automobile increased sharply in recent years. However, as a result of aggravating marketing competition, vehicle price is falling and the profit is reducing. How to gain advantages, enough profit and keep continuous development in marketing competition, automobile manufacturers need to do a lot of works, not only researching and developing of vehicle product, production and sales, but also optimum management of logistics.This thesis elaborates the basic concept, classification and characteristics of vehicle logistics, and discusses its development in China. It introduces the related companies and procedure of vehicle logistics of Dongfeng Light Vehicle. Then it analyzes the present status and points out six problems of vehicle logistics of Dongfeng Light Vehicle such as the lacking of logistics network, the inaccurate plan of demand, the low orders fulfillment rate, the insufficient sharing of information resources, the low standards of management in the logistics company, and the low customer service level. Finally, the thesis puts forward some optimization proposals about the vehicle logistics of Dongfeng Light Vehicle. For example, the building of regional logistic distribution centers, the improvement of plan management, the improvement of order response speed and flexibility, the integration of information systems, the improvement of logistics company management, the improvement of customer service level and so on. The conclusion and suggestion of the study is expected to have some improvement roles and some reference for the vehicle logistics of Dongfeng Light Vehicle.