Font Size: a A A

The Study Of Transformation And Upgrading Development Strategy Of The Sichuan Railway Group Company

Posted on:2017-03-06Degree:MasterType:Thesis
Country:ChinaCandidate:W W ZhuFull Text:PDF
GTID:2492304862452904Subject:Master of Business Administration (MBA)
Abstract/Summary:PDF Full Text Request
As the reform of the railway and state-owned enterprises continuously deepens,and "The Belt and Road Initiative" strategy advances,the Sichuan Railway Group Co.,Ltd has new development opportunities and faces new development challenges.At present,the structural and periodical problems in national economy operation still are serious,the excess production capacity contradiction continuously accumulate.the change of overall situation impacts largely the general business development of the Sichuan Railway Group Co.,Ltd.to acquire more survival and development apace in the market competition,it is particularly important to rework the Strengths and Weakness of the company,analyze objective environment of the company,and research and make the transformation and upgrading strategy which conforms to present development reality.The essay sets the Sichuan Railway Group Co.,Ltd as the object of study.First.the essay expounds the topic selection background and research significance,and introduce the problems needing to be emphasized and overcome,strategy analysis tools and the research content and frame structure used in the essay.secondly the essay describes the historical evolution of enterprise and analyzes the development situation in the ways of operation sector,government and Shareholders support,human resources,organization structure,assets and capital structure,fundamentals of management,etc.then,the PEST strategy analysis tool is used to analyze the four parts of the external environment of the company which are concerning with politics,economy,social culture and technique,also with the development situation of railway industry.The SWOT strategy analysis tool is used to analyze the strengths and weaknesses in the internal environment of the enterprise to find out the development opportunities and resources advantage.Then,through the analysis of the opportunities and threats the enterprise faces,and the strengths and weaknesses,we propose the goals of the far-seeing plan,the medium plan,industrial restructuring,and management and control mode adjustment.Once more,according to the previous analysis,the essay proposes the implementation goal of the enterprise,and the...
Keywords/Search Tags:Transformation
PDF Full Text Request
Related items