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Research On The Core Competitiveness Factors Of BC

Posted on:2020-02-14Degree:MasterType:Thesis
Country:ChinaCandidate:Y GaoFull Text:PDF
GTID:2492305780463634Subject:Master of Business Administration (MBA)
Abstract/Summary:PDF Full Text Request
With the progress of the country in the field of science and technology and the development of society in the past 30 years of reform and opening up,the Internet has penetrated into many industries and is accepted by more and more people,affecting the operation of society.For China’s socialist market economy,the impact of the Internet on the wholesale and retail industry is particularly obvious.The rapid development of a series of online sales platforms represented by Taobao,Jingdong Mall and Suning Tesco has changed the shopping patterns of ordinary people.The company has realized the screening of goods without leaving home,and purchases across regions.The payment method has also changed from the previous cash card payment to online electronic payment.More and more e-commerce companies have entered the competition of e-commerce,and the sales performance of offline physical stores has declined rapidly.At present,a combination of online and offline consumption has been formed,how to keep e-commerce in the increasingly fierce market competition.Sustained and stable development is a concern for every home appliance company,and it is especially important to cultivate and maintain the core competitiveness of the company.This paper analyzes the core competitiveness of the company’s development in the use of the Internet through the analysis of the existing stable e-commerce company BC,designing team construction,operation management and financial management,using the relevant Employees’ questionnaires and on-the-spot interviews with company executives and key employees to understand the core competencies of companies at different stages of development,and to use the VRIO model to respond to threats and opportunities arising from changes in the market environment.Conduct analysis;compare the irreplaceability of the core competitiveness of the enterprise;understand the difficulty level of the core competitiveness of the enterprise;follow up the ability of the enterprise executives to integrate the resources of the enterprise to maximize the benefits.Then it summarizes and summarizes the factors that generate core competitiveness,and proposes feasible measures for the relevant enterprises to enhance their core competitiveness in the rapidly developing competitive environment of the Internet.
Keywords/Search Tags:core competitiveness, operation management, team building, operating cash flow
PDF Full Text Request
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