Happy Company Strategic Transformation Research

This article mainly through to the Chinese car industry development situation and development trend analysis,analysis of the current used auto industry company politics,economy,technology and the development and change of social environment,at the same time combined with HAPPY company internal and external situation faced by the company’s comprehensive analysis,to explore and analyze the HAPPY company details on the implementation of strategic transformation.By combining the theory of strategic management,strategic transformation theory and the theory of platform strategy in recent years,the ecosystem construction and the development of the large data marketing theory,to explore the strategic transformation,and other relevant theories in HAPPY company strategic transformation in the process of implementation of specific application,so as to further explore traditional second-hand car industry company transformed into Internet platform of strategic transformation analysis,strategy formulation and implementation process of planning,strategy implementation and strategy to ensure and problems.At the same time,through to the HAPPY Company’s new strategy planning and implementation,to further explore some new theories and technologies such as platform business model,large data marketing theory and technology,ecosystem and experience store concrete application in the enterprise development practice.