Research On Living Company Development Strategy

With the development of economy and the upgrading of consumption,people’s living standards have been continuously improved,and they have begun to pursue lifestyles and tastes.The yearning for a better life is the trend of the times.At the same time,green consumption and environmental protection have become the main theme of the development of the times,The sustainable consciousness is increasing day by day,and the current big home furnishing industry development and big environmental trends are still in disparity.As a result,the self-innovation of the decoration industry has become increasingly urgent.The traditional format can no longer meet the needs of consumers.In addition,under the background of Zhejiang Province’s launch of the Phoenix project,the province’s industry,home furnishing industry and the decorative industry both welcome opportunities and challenges.This article takes the decoration industry in the home industry as the starting point for the home furnishing industry in the decoration industry,and considers how to change the traditional thinking mode and how to formulate a long-term development strategy that is feasible,reasonable,innovative,and helps the industry upgrade.Transformation.Under the support of domestic and foreign scholars’ strategic theories,through the use of theoretical methods such as PEST analysis and Porter’s Five Forces model,we first focused on the development status of the decoration and decoration industry and the external environment of the company,and learned that consumption upgrades and linkage changes.Market development trends,while the industry is facing rapid developmentof the bottlenecks and difficulties.Under this background,using SWOT analysis,it is found that the company is now faced with more than just an external complex competitive environment.What is more important is the internal problems of the company’s own management,construction level,and design level.This is a must for us.Breakthrough problem.Based on these issues,a summary of the company’s strategic development plans including the overall strategy,basic competition strategy and functional strategy.To this end,safeguard measures have been proposed,which include internal organizational restructuring,strengthening of human resources management,strengthening of design and research capabilities,further strengthening of corporate culture management,strengthening of corporate culture management,and active development of markets.Based on the background of the big environment,this article is based on the status quo of the decoration industry and future development trends.It analyzes and presents the opportunities and challenges existing within and outside the company,and formulates strategic plans and safeguard measures.It is expected that in the current junior high school home industry development In the first stage,we took the lead in making top-level design in the market changes,won the first opportunity,and could play a meager role in the transformation and upgrading of other decoration companies and even the entire industry.