The Research On Developing Strategy Of Yuyang Decoration Company Limited

As the globalization of economics and the improvement of socialism market economy,the society has undergone a profound evolution.As a result,the decoration market has undergone profond changes as well.This paper aims to formulate proper corporate strategies by analyzing the macro and industry-level environment that Yuyang Decoration Company is in.This aids the company to strengthen its effectiveness of management and decision-making.First,the paper employs the PEST analysis.Second,SWOT is applied to investigate the competitive advantages and dis-advantages of the company,as well as the opportunities and threats it faces.Finally,proper corporate strategies are formulated based on the analysis methods,mass datas and the latest policies of Yuyang Decoration Company.