The Construction Of Art Derivatives Design Method From The Perspective Of Emotional Experience

In the period of experience economy,emotional factors are becoming the core competencies of products.For design of art derivative,expression of art and function of product should be paid attention,it is also necessary to consider the deeper emotional resonance and pleasure experience of consumers when using the products.This paper creatively introduces the emotional experience into the field of art derivative design.Through analyzing three aspects of emotional experience,the design strategies of art derivatives are systematically proposed,which aim to break the past art derivative design method-copying the original,and give more possibilities for the creative transformation of art works.This paper analyzes the theoretical basis for emotional experience design of art derivatives,and probes the emotional experience design ideas and strategies of art derivatives from three aspects including instinct aspect,behavior aspect and reflection aspect.Firstly,the instinctive aspect emphasizes to attract consumers through sensory stimulation.Specifically,from the sense of vision,the abstraction and figurative exaggeration of artistic elements can provide the derivatives a unique appearance;deconstructing and reconstructing original artistic elements can provide the derivatives a beautiful pattern;defining color extraction method can provide the derivatives a visual language that conforms to the artistic style;choosing the appropriate composition form can provide the derivatives eye-catching visual effects.From the sense of tactile,defining texture with sensitive and symbol can choose a better carrier form;from the sense of hearing,it can enhance the rhythm of the derivatives;from the sense of smell,it can make the derivatives produce pleasure for the nose;from the sense of taste,it can make the derivatives produce delicious association.Secondly,the behavior aspect means building using pleasure of the derivatives through three levels including well to use,ease to use and fun to use which correspond to giving full guide in the styling and text design,multi-functions ＆ interactive fun and a good emotional experience to consumers.Thirdly,the reflective aspect emphasizes establishing emotional attachment between consumers and the derivatives,which can effectively enhance the inner identity of the derivatives.Specifically,the design idea includes applying symbolic semantics and symbolic functions,putting narrative elements for the derivatives and making the user feel self-fulfilling.In the end,this paper proposes an overall design process framework for art derivative design from the perspective of emotional experience,which clarifies the design steps of art derivatives and extraction methods for design elements.According to the above methods,the art works are selected for art derivative design practice.Through applying the design methods flexibly,three different designing combination methods are adopted to design six art derivatives which expression form are different from the art work itself.The results indicates that the overall design process are verified well,and there are certain guiding significance for the design practice of other art derivatives in the future.