The Research Of CNQC Group Singaporebranch For Development Strategy

With the accelerating development of economic globalization and increasingly intense competition in the domestic market,more and more Chinese enterprises join in the tide of economic globalization to seek the expansion of international business.On the one hand,Chinese enterprises make great achievements;on the other hand,they also face more and more problems.The top issue is how to survive the fierce competition for longterm and sustainable development.The key to solving this problem is to formulate development strategies that take advantage of their own endowment and that suit the internal and external environment.In this paper,we will firstly study the overall external environment for empirical research of Qingdao Construction Group,Singapore branch by analyzing the key development challenges caused by the external environment;Secondly,we will deepen the research by deploying modern analysis framework of business management,such as PEST,SWOT,Five Forces Model and organization structure design method for external analysis,internal analysis,strategy implementation,etc.We will focus on the key capacity to success in Singapore Construction and Real Estate industry and the strength of CNQC.We will use several tools to determine an inside analysis of CNQC,We will use the conclusion for strategic planning.