The Research On Business Finance Of E Company

As the stable development of Chinese automobile industry,our country has been the top of the world’s vehicle sales volume in the past 8 years and the biggest inventory of vehicles of the world.As the pillar industry of our country,the value chain of automobile contains research and development,parts supply,production,marketing and aftersales service,and financial service plays a very important role in the whole chain.Comparing with developed country whose fraction of coverage of automobile finance is more than 50%,Chinese market is less than 40%,so the potential of automobile finance is huge.Driven by the policy of “internet plus”,traditional financial institution,internet tycoon and internet vertical media of automobile are overall arranging automobile internet finance business.Company E,which is the first automobile internet company listed in overseas,went public in USA in 2010.As the largest automobile internet company,it developed from an information media,and involved in the whole consumption process including car choosing,purchasing,using and selling.With the automobile vertical media industry becoming maturity,company E started to explore new development,while ensuring the profits.Company E overall arranged automobile E-commerce in 2014,conducted internet financial business cooperated with Tencent,JD and Baidu in 2015 and proceeded mass layoffs in E-commerce business in the mid-year of 2016,which meant it was not the priority in the corporate strategy.However,the financial business developed rapidly and received high recognition in the industry.The focus of this thesis is that how to keep company E as the leader in automobile internet industry,to try to break the chain of traditional automobile industry,and to go deep into other area of car using.Based on the theory and method of corporate strategy analysis,this thesis uses SWOT analysis to make company E’s business strategy in automobile internet finance,and explore the possibility that finance changes automobile industry chain by combining the external and internal environment analysis.This research will be applied in practical work,and I hope to bring a case to the automotive internet industry practitioners for reference.