Marketing Strategy Study Of B Electricity Power Supply

With the gradual implementation of the relevant policies of the new electricity reform,there will be multi-party power sellers in the power market.Power supply companies not only need to deal with the threat of other energy suppliers,but also participate in the market competition of all kinds of power sellers,facing the threat of power sellers and independent power sellers with distribution network operation rights,which will undoubtedly bring huge power marketing work to power supply companies With great influence,the traditional marketing work has been unable to adapt to the market environment under the new policy,and the marketing work is the direct contact channel between the power supply company and the power users.The research on the marketing strategy of the power supply company will help the company to enhance the market competitiveness,expand the market model,and achieve healthy and sustainable development.This paper takes B power supply company as the research object,and guides the marketing work of B power supply company based on the theory of marketing and power marketing.Firstly,this paper analyzes the current situation of electric power marketing in area B,and analyzes the characteristics of electric power consumption of the whole society in area B according to the electric power industry and the types of electric power consumption,and points out the problems existing in the development of electric power market and the service quality of power supply.Next,the SWOT model is used to analyze the external opportunities and threats,internal advantages and disadvantages of the development of B power supply company.Finally,on the basis of the above theoretical analysis results,the marketing service strategies of the company in the aspects of power products,marketing services,enterprise operation and management are formulated,and four safeguard measures are put forward for the implementation of the strategies,aiming to open up the B power market and improve the economic and social benefits of B power supply company.Based on the current situation of China’s electric power market and the actual situation of B power supply company,this paper combines the theory of electric power marketing with the marketing practice of power supply company,analyzes the marketing environment of B power supply company in depth on the basis of extensive analysis and research,uses SWOT analysis to clarify its own advantages and disadvantages,formulates marketing strategies according to the market demand,and puts forward implementation suggestions It has certain reference value to improve the marketing level of B power supply company in the future.