Research On Marketing Strategy Of CN Electric Power Supply Company

In 2015,with the opening of a new round of power system reform,power grid enterprises are changing from monopoly operation to effective competition,the transmission market is still operated by the power grid enterprises monopoly,but the transmission and distribution price needs to be strictly audited by the government;The income of power grid enterprises is no longer drought and flood protection,power grid enterprises need to adjust marketing strategies in time to provide customers with differentiated and competitive products and services.Taking CN Power Supply Company as an example,this thesis first analyzes the research status of domestic and foreign power market,and thinks that Singapore and Germany have important reference significance for the future reform process of China’s power.Then,in a detailed analysis of CN power supply company’s marketing status and existing problems.Secondly,using PEST,Porter five force analysis model,as well as SWOT and other tools,the analysis of the company’s internal and external environment,and the use of QSPM matrix to determine the company’s priority strategy.Finally,using STP marketing theory,the company’s market according to electricity price,voltage,industry and other factors to segment,clear the target market and selection strategy,combined with the company’s resources and characteristics,the use of 4Ps marketing combination theory,from product,price,channel and promotion four aspects,to build a differentiated marketing strategy.The conclusion of the research shows that the company should seize the strong support of all levels of government and the location advantage,vigorously expand the new energy market,give full play to the internal advantages,and realize differentiated services.Combine the company’s market segmentation to identify the target market.The results of this thesis not only have guiding value for the marketing management of CN power supply company,but also have some reference value for power supply enterprises with similar scale or characteristics,which is conducive to enriching the market-oriented reform of power marketing theory.