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Research On Internationalization Management Strategy Of State-owned Construction Enterprises

Posted on:2020-02-23Degree:MasterType:Thesis
Country:ChinaCandidate:Y H ZhangFull Text:PDF
GTID:2492306038468204Subject:International Trade
Abstract/Summary:PDF Full Text Request
With the acceleration of the process of global economic integration,it has led to changes in the competitive structure and competition of global enterprises.Internationalization has become an inevitable requirement for enterprises to expand their scale of development and living space.The implementation of a positive international business strategy is an inevitable choice for the long-term development of enterprises.This article takes Guangxi Construction Engineering Group as an example.The research contents are as follows to analyze the current situation of China’s construction industry internationalization,analyze the current international construction market competition situation,and analyze the problems existing in China’s construction industry’s own development and the external environment,and clarify the production.Reasons for the problem;analyze the general situation of Guangxi Construction Engineering Group Co.,Ltd.,and analyze and diagnose the main problems at the current stage;use the enterprise strategic analysis tool(SWOT)to carry out the international business prospects of Chinese construction enterprises Systematic analysis,drawing on the international successful experience of international construction enterprises,combined with the vision,mission and corporate culture of Guangxi Construction Engineering Group Co.,Ltd.to strategically position the international operation and development of state-owned large-scale construction enterprises;The development status of the industrial enterprises and the overall environment of the international construction market determine the offensive and defensive strategies of Guangxi Construction Engineering Group Co.,Ltd.in the international business strategy,and propose the strategic path and measures for the international operation of China’s construction enterprises.Through research,the internationalization development direction and content of China’s construction enterprises are clarified,and theories and methods for enterprises to achieve maximum benefits and maintain competitive advantages in the international market competition are found.It is hoped that it will promote and cultivate China’s international construction enterprises and accelerate the pace of international operation of large state-owned construction enterprises in China.
Keywords/Search Tags:Guangxi Construction Engineering, state-owned construction enterprise, internationalization, business strategy
PDF Full Text Request
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