Research On Marketing Strategy Of Box Substation For T.co

At the national macro-policy level,the thirteen five-year plan period is the golden period for upgrading China’s transportation infrastructure.with the implementation of the strategy of expanding domestic demand,the deepening of optimizing industrial structure and new urbanization,freight demand will increase in series,and the railway modernization construction will greatly stimulate the internal market demand.On the micro-level of enterprise development,from the unique perspective of high-tech enterprises,in terms of regions and industries,we have selected the railway industry in northeast China as the marketing object,and selected box-type substation,which is an essential important equipment in the construction of electrified railways,high-speed rail and inter-city transportation,as products.At present,there are many research achievements of marketing theory at home and abroad.However,after the outbreak of the financial crisis in 2008,all countries in the world have taken investment to stimulate the development of the economy,and China has also added a lot of investment to the construction of traffic infrastructure.In the face of the great opportunity to implement the new concept of development,in the face of fierce competition at home and abroad,the box type substation industry in China will usher in a growing period of rapid development,especially for the T company of the target market for the railway market.Through careful study of the company’s development,core competitiveness and products,STP strategy and 4p strategy are used to conduct market analysis.On this basis,the paper further studies the marketing situation and existing problems of boxtype substation products in railway industry of t company in northeast China,makes a deep analysis of the marketing problems and marketing environment,comprehensively uses product strategies,price strategies,channel strategies and promotion strategies,formulates practical marketing strategies and puts forward safeguard measures for the implementation of the strategies.Under the new market environment,based on the research on the marketing strategy of box-type substation products in railway industry in the northeast of company t,we have certain supplementary significance to the marketing theory of monopoly industries such as railways,and also have good reference significance to the marketing ideas of new products entering new fields,at the same time,we also have important practical value to the marketing practice of high-tech enterprises.