| Since the 1980 s,China’s real estate industry has gradually started and grown.Especially after the abolition of the welfare division system in 98,china’s real estate industry has achieved leapfrog development,creating a large number of commercial myths and construction miracles.According to 2018 statistics,China’s total real estate market value has exceeded the world’s GDP for the year,regardless of the stock or incremental point of view,China’s real estate industry is the world’s first,is the world’s largest single market for real estate.China’s real estate industry has long been from the former followers to become the industry leader,the road to continue to develop has not many pioneers can learn from,real estate management research into a new stage of exploration.Design management,as the core content of the management of real estate enterprises,has naturally become an important field of real estate enterprise management research.Based on the design management practice of real estate enterprises,combined with the technical and management attributes of real estate project design management,this paper fully studies the main body of design management(designer,management system)and object(design drawings).To study the connotation and extension of the subject and object,analyze the management theory of modern enterprises,deconstruct and reorganize,and clarify the core problems and management objectives of the design and management of real estate enterprises.Through the analysis and combing of the real estate project of ZTJH company,the design management is studied from three important aspects.First of all,in the progress management to fully consider the real estate project process characteristics,the overall process of real estate projects to summarize and summarize,discarding the existing mainly design research unit work results as the main context of the process progress management,From the perspective of suitable for the existing real estate market,put forward the new project division stage and management node,secondly,in the quality management aspect summarizes the failure lessons of previous projects,reflects on the way of quality management,and innovatively introduces new quality management methods and systems,and finally,in the perspective of cost control,the whole project cost as the perspective,Not only the cost of the design of the project itself,but the comprehensive consideration of the design cost and design on the construction cost,try to study the establishment of a global quality control system.In the course of research,combined with management,management information system and engineering management related theoretical and research tools,combined with actual cases,using analogy,multifactor analysis,system analysis and other research methods,the use of entity and network questionnaires on the design of management of personnel behavior and other subjective variables for qualitative analysis,the use of grid method,grid method,Charting method and other ways to design management of the quality,cost and other objective variables qualitative analysis,to draw a conclusion in line with the characteristics of the enterprise,and then find the research enterprise management optimization method.Real estate industry design management has a more obvious personality characteristics,often combined with the characteristics of the enterprise to tailor to more in line with the actual needs of enterprises,but also more easily play a role.This paper is also for the specific research object of targeted research,some parts also have the particularity of the research object,but more hope that the writing of this paper for the design management of this more special management field to find a universal research method,for China’s booming real estate industry services. |
