Application And Research Of Auspicious Culture In Shaanxi Tourism Cultural And Creative Design

Tourism cultural and creative products are creative tourism products with cultural connotations,and an innovative form of regional traditional cultural transmission.Its emergence can bring more additional benefits to the tourism industry and better meet the spirit of consumer diversification.Cultural needs.With the rapid development of society and economy,people 's traditional values and folklore concepts have gradually faded.Due to the shallow depth of traditional product culture,weak innovation and development capabilities,and low market sensitivity,traditional cultural tourism products are gradually losing their value.The original market position was vacant.Through investigation,it is found that the traditional auspicious culture in Shaanxi still maintains a strong vitality among the people,and the public still has a strong spiritual appeal to the auspicious culture.This demand stems from the "root" pursuit in traditional Chinese concepts,which has a subtle influence on life.Every aspect.This article hopes to make full use of the rich auspicious cultural resources in Shaanxi Province,study the application of auspicious culture in the design of tourism products,and explore how to better integrate auspicious connotations into the design of tourism cultural and creative products,and promote the development of cultural and creative industries.At the same time,better promote Shaanxi auspicious culture.This article first sorted out the type,connotation and meaning of auspicious culture,and analyzed Shaanxi unique regional culture and folklore resources.Secondly,from the perspective of industrial design,the characteristics of tourism cultural and creative products are discussed,and the cultural hierarchy theory is used to classify them.Based on this,the design principles and design strategies of tourism cultural and creative products are summarized.Thirdly,analyze the current situation of the use of Shaanxi auspicious culture in cultural and creative products,combined with classic cases at home and abroad,and study thedevelopment trend of auspicious culture and tourism cultural and creative products from the perspectives of characteristics,experience and emotion.Finally,based on the existing cultural resources and consumption needs in Shaanxi,an innovative application strategy of auspicious culture in the design of tourism products was proposed,and the auspicious culture creative design scheme was completed in combination with the strategy.Taking the connotation of auspicious culture as the core,the dissertation takes the design of consumers' favorite cultural and creative products as the starting point,and draws on advanced design concepts and research methods to study the application of auspicious culture in Shaanxi tourism and cultural design.It is hoped that the research content of this article can provide some valuable ideas and ideas for the deep integration of Shaanxi tourism industry and traditional culture and the innovative development of auspicious culture in the new era background,and make its own ideas for promoting the development of tourism cultural and creative industries a little hard work.