The Path To Improve Core Competitiveness For Company T

Company T is one of the core companies of China Communications Construction Group.Company T is shouldering the important task of enhancing the group’s dredging competitiveness.The high-quality economic development,supply-side reform and ecological civilization strategy have led the dredging industry to optimize the industry structure and reform the market environment.These changes make the market competition more intense.Therefore,increasing the company’s core competitiveness will help T Company continue to maintain its advantages and develop in a healthy and sustainable manner under the new situation.This thesis uses the methods of literature analysis,inductive analysis,comparative analysis and case analysis to analyze the core competitiveness of company T and propose corresponding Suggestions for ascending paths.The first part briefly introduces the concepts related to strategic management and core competitiveness by summarizing and sorting out the literature.The second part analyzes the internal and external environment of company T with the help of Porter’s five force model and PEST analysis method.The third part,through SWOT analysis,find out the company T’s suitable strategic positioning and identify its core competitiveness.The fourth part,put forward specific suggestions to enhance core competitiveness.Company T already has certain technical core competitiveness,management core competitiveness and cultural core competitiveness,but in order to face new challenges and meet new opportunities,the core competitiveness of the three aspects needs to continue to improve.The way to enhance the core competence of technology is to improve technological innovation capabilities,expand advanced equipment,accelerate the construction of informatization and digital intelligence,and train core technical personnel.The way to improve the core competitiveness of management is to strengthen diversified international strategic management,improve the comprehensive project management system,strengthen capital management and train core management talents.The way to improve the core competitiveness of culture is to enrich the corporate cultural connotation,consolidate and enhance the brand image,pay attention to human resource incentives,and create an innovative atmosphere.