Research On Business Strategy Transformation Of Belly Cabin Of Passenger Aircraft

In recent years,with the rapid development of China’s economy,trade is driving the rapid development of logistics.Under the background of the country’s vigorous development of infrastructure construction,the domestic road,railway,and airline network is increasingly improved,which is conducive to the development of logistics and transportation.The overall economy is developing well,and residents’ consumption level is constantly upgrading.Online shopping has become one of the mainstream ways of consumption,which drives the rapid development of the e-commerce industry and the development of logistics.Therefore,SF Express,DEPPON Express,ZTO Express and other logistics companies are developing rapidly in this environment.They have both a sound logistics network and many customers,so they can provide customers with relatively complete logistics solutions.On the other hand,the domestic route network of airlines has become increasingly rich,with the first and second tier cities basically saturated and the third and fourth tier cities experiencing a substantial increase in flights.Airlines regard "price war" as an effective means of competition,and air freight,as a part of logistics,has become increasingly competitive.With the development of economy,the logistics industry has also changed,with the increasing capacity of automobile and air transportation and the oversupply of transportation capacity and resources.The air freight market has gradually changed from a seller’s market to a buyer’s market.The party with customers and who can supply of goods holds the right to speak.Currently facing the grim situation,all S company relying on its own capacity network advantage,in order to get sustainable development company,company S main work direction is to professional aviation transport service of the change of the role of integrated logistics business,how to make the transformation strategy orientation transformation target,and the concrete implementation plan S company now is an urgent need to consider the important issues.In this paper,based on the strategic management theory,strategic transformation theory,analyzing the macro environment of S company with PEST analysis method,using the potter five models of industry system and research on the basic competition situation and the environment,on this basis,the method of SWOT of S company’s internal and external competition environment and competition situation under the condition of matching analysis.Through careful analysis of the changes in the market environment,S company’s resource capacity is analyzed to analyze its own business problems and define its strategic transformation objectives.S company focuses on transforming itself into a comprehensive logistics provider that improves the value of its freight products and provides professional air transportation services.By making full use of network effect and taking advantage of its advantages in the external market,S Company keeps refining its traditional business,extends its service chain,develops in coordination with channels,and actively expands customer resources.As for the internal organization,we should actively adjust the post staffing of the marketing system,increase the output of enterprise culture,strengthen the construction of safety guarantee system,establish the awareness of risk control,and strengthen the construction of information system,so as to work out a series of measures to ensure the implementation and promotion of strategic transformation.