Research On Mountain Resort Hotel Design Strategy Based On Customer Perceived Experience

The mountainous terrain in China is widespread,with mountainous landforms accounting for up to one-third of the total land area.At the same time,with the rapid development of China’s economy,the upsurge of tourism and vacation is enduring,and a large number of mountain resort hotels came into being.There are a lot of successful cases,but there are still some mountain resort hotels that only consider the architectural design itself,or only discuss the way the building is processed in the mountain,neglecting the psychological feelings of customers and the perception of people in the mountain environment,which leads to In addition,some mountain resort hotels lack the characteristics and homogenization of products.This study first selects typical domestic and international mountain resort hotels for analysis and understanding.Secondly,it takes mountain resort hotels in Yinjiang County,Guizhou Province as the design object,and combines the relevant theories of perceptual experience from three aspects: space perception,atmosphere perception and cultural perception.The composition of the holiday experience elements in a mountain environment is proposed,including: special terrain and natural conditions,unique building grounding treatment methods,mountain landscape with layers of mountains,and multi-dimensional and three-dimensional experience flow.At the same time,based on the composition of the experience elements,based on the unique mountain landscape environment in Guizhou,the design strategy of the perceived experience in the mountain resort hotel was put forward: the dynamic line perception design of indoor and outdoor interaction,and the multi-dimensional space perception in the mountain environment Design,hotel holiday atmosphere perception design,hotel service value perception design and mountain culture perception design.This research aims at the mountain landscape environment,combined with the relevant theories of human perception,summarizes the experience elements of the mountain resort environment,and proposes five design strategies to enhance the resort experience of the mountain resort environment,hoping to help the related design research in the future.