| The protection and inheritance of intangible cultural heritage has received widespread attention in recent years,and the study of traditional culture of ethnic minorities in remote areas has become more urgent.With the acceleration of China’s modernization process,the life,production methods and folk customs of ethnic minority areas Habits are also changing quietly.In the new historical development period,it is necessary to sort out the traditional culture of ethnic minorities and study the way of their existence in the evolution is the starting point of this writing.Chuxiong area is located in the middle of the Yunnan-Guizhou Plateau,the main Yi Settlement area.It is rich in traditional Yi culture,with diverse forms,distinctive features,and high artistic value.It is an important part of China’s traditional culture.With the strong development of China’s cultural tourism,tourists from all over the world increase year by year.Cultural and creative products with Yi folk characteristics have also begun to gain popularity.The paper first clarifies the current demand for cultural creative products from the policy level,local level and cultural level through background analysis.Then it conducts a comprehensive survey of the local characteristics of the Chuxiong Yi.The survey includes Yi folk patterns,Yi folk products,and Yi festivals.Culture,etc.,in-depth understanding of the connotation of Yi folk culture.The design of "Chuxiong Yi Cultural and Creative Products" as the final purpose of this research,made a deeper problem on how to integrate "Yi Culture" and "Cultural Creative Products" With one step of thinking,Yi people’s cultural and creative products,as an emerging industry built on the Yi people’s culture,combined with Chuxiong’s local humanistic nature,conducted a detailed analysis on the selection of materials and design classification,and found a reference value implementation method.In order to assist the follow-up cultural and creative products to land smoothly,and list practical cases as a reference.Finally,in the market,the product design strategy and market investment were analyzed.The entire paper emphasizes the value of ethnic culture to the protection of cultural heritage and then to culture to feed society,And finallythe line to realize the beautiful aspirations of ethnic cultural renewal,constantly emphasizing what is behind the cultureThe huge wealth,and the necessity of cultural and creative product design and development as a carrier of culture. |