| The new round of the transformation on the electric equipment in our country has continued for five years since the Central Committee of the Communist Party of China and the State Council released No.9 Document for the reform of electricity system.The electricity retailer emerges according to the system structure of “middle-controlling and ends-releasing”,the electricity market is also open for the users from the society,the market entity can participate in the electricity transaction via various electricity trading ways,and the marketization degree is improved year by year.The continuous listing trading emerges in the electricity market as a supplementary way of trade,thus bringing the opportunity and risk for the electricity retailer.In the monthly continuous listing trading of electricity market in Yunnan,the bidding strategy adopted by the electricity retailer to participate in the trade shall be discussed.The related concepts are defined and analyzed theoretically in the paper based on the exposition of research background,research significance,research status at home and abroad,research foundation and method;Starting from the basic principle of electricity market pricing,the closing standard,price and result of continuous listing trading are analyzed with the example of Yunnan,and the common feature in the electricity market is China is expounded;Meanwhile,the current development environment of electricity retailer A is analyzed from multiple perspectives based on the basic situation in the electricity market in Yunnan,the factors influencing the closing price are analyzed combined with the continuous listing trading rule in electricity market in Yunnan,the bidding strategy and supporting measure are proposed further.The research indicates:(1)There are two attributes of the electric energy: public welfare and commodity.The attribute of the commodity is mainly reflected for the electric energy among the competitive trading market of electricity commodity.As the supplement of current trading way of electricity futures,the continuous listing trading has integrated two trading ways of centralized bidding trading and listing trading,which is equipped with the feature of high trading efficiency and information disclosure when compared with the traditional trading way of electricity.(2)The closing price in the electricity market in Yunnan is related with the trading electricity type,trading month,precipitation and others based on the small overall demand elasticity of electricity market,single form of electricity commodity,steady growth of market demand and the hydropower generation structure in Yunnan.The competition among the electricity retails in the province becomes intense increasingly,there is certain threat from the potential electricity retailers from other provinces,therefore,the profit space of electricity selling segment in electricity retailer A becomes smaller and smaller under the mode of the profit relied only on the difference in electricity price.The relationship between the continuous listing trading quotation and profit is pursued from the profit of the electricity selling business,and the success rate of continuous listing trading shall be improved on the premise of profit guaranteeing in order to avoid the transaction assessment.(3)The bidding strategies such as clearing the purpose of continuous listing trading,determining the upper limit of acceptable closing price,and providing the differentiated service are proposed based on the analysis of environment in electricity retailer A and trading rule in Yunnan province.Meanwhile,the related guarantee measures such as researching policy trend,concerning the market supply and demand and price trend,creating the professional talent team,improving the service consciousness and guaranteeing the quality are provided. |
