Research On The Serial Design Of Huashan Rock Art Cultural And Creative Products

As an important carrier to make cultural heritage "alive",cultural creative products play a very important role in cultural heritage,innovation and dissemination.To maintain the sustainable innovation and development of cultural and creative products,and to create a sound cultural protection and inheritance ecology,not only can cultural heritage enter people’s daily life,have a dialogue with culture,but also improve people’s awareness and recognition of cultural heritage.At present,cultural and creative products emerge in an endless stream,with various patterns.Most of them follow the traditional design method,no matter in function or form.There are some problems such as single product style,weak identification and insufficient heat.This design method can no longer meet the changing market demand.Therefore,in the design of cultural and creative products,only using culture to meet the consideration of product form is far from meeting the requirements of flexible and changeable market.Instead,we should also take into account the user’s individualized and diversified needs of products,and conduct in-depth research on its functionality and image.How to make cultural creative products more effectively and vividly convey cultural content,meet different needs and sustainable development in daily life,and explore serial design means to let consumers get good cultural image cognition through cultural creative products is the original intention of this study.Based on the theory of product image,this paper studies the seriation design of cultural and creative products,demonstrates the relevance between product image and seriation design,and analyzes the process and steps of seriation design in shaping product image.It points out that series products can stimulate people’s sense stimulation,enhance people’s visual and psychological perception,strengthen people’s memory of products,and draw a conclusion that series design has a positive effect on product image building,and can build a good product image purpose.Extract the influencing factors of product image,analyze and discuss the advantages of serial design.Accurately grasp the internal and external influence factors of product image,and use the serial design to effectively solve the problem of product image building,respectively,use three stages to discuss the process of serial design path of Huashan rock painting cultural and creative product image,as well as the serial design method,the three stages step by step,link by link.And verify the path and method of Huashan rock artcreative product series design practice.Based on the study of product image and serial design,this paper looks at the development of cultural and creative products from the two perspectives of serial design and product image,and finds that serial design can expand more functions of products and enhance consumers’ recognition of product image,meet consumers’ personalized and diversified consumption needs,and form consumers’ unique product image memory.So we can win in the market competition.Taking serial design as an important means and method to create a unique product image,this paper tries to find a way to establish a unique product image with serial design,so as to achieve the purpose of creating a unique cultural and creative product image of Huashan rock paintings,so that Huashan rock paintings can be widely and flexibly spread through its series of cultural and creative products,and also develop and design for other cultural and creative products Provide some theoretical and practical reference.