Study On The Product Development Mode Theory Of Creative Household Products

With profound penetration, creativity has great impact on economy and industry of today's society. A good idea will not only lead to a creative product, but promote the development of deeper industry. Centre on creativity, creative products has their special properties which are significantly different from other types of products. It brings new requirements in its product design, development, manufacturing and operating modes. Therefore, there must be a compatible theoretical research and guidance on such products development instead of copying the original theories and models.As a typical creative product, creative household product pursues unique spirit attributes and humanistic values. The existing industrialized product development mode supports the design and development of creative products, but there are also limitations and constraints which are reflected in the lack of perceptual design, the insufficiency of creative idea, the absence of production scale control, and the uncertainty of market demand. For this reason, the traditional product development mode is forced to make improvement and innovation to adapt to the new economic environment and the specific product types.This article is based on the absorption of domestic and foreign academic research achievements and gets the following four breakthroughs. First, it extracts and summarizes the attributes of creativity household products by reviewing basic product theories, combining creative product background and analyzing the content and feature of creative product. Second, it analyzes the unique attributes of creative household products in contrast to traditional ones. Third, it proposes and demonstrates a standpoint that creative household products are beyond their functional uses which can only meet customers' material needs. They evolve into a kind of symbolic meaning inherent in them which may meet customers' spiritual needs. Therefore, the products should be designed and developed from the perspective of symbolic meaning. Meanwhile, by reviewing the research achievements of semiotics, humanistic value, experience requirements, product semantics, and by analyzing the existing creative products cases, a new development mode can be concluded for creative household products. Fourth, considering the current network environment, this article brings out a set of creative household product development mode theory.